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Security Camera Deals: When Prices Actually Drop

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Short version: the two most reliable discount windows for security cameras and video doorbells are Black Friday/Cyber Monday (late November) and Amazon Prime Day (mid-July), with Ring and Blink — both Amazon-owned — typically the most heavily and visibly discounted brands during Amazon’s own sale events. Outside those two windows, discounts happen but are smaller and less predictable. This page is a general guide to when and how deals actually happen in this category; for month-by-month detail, see best time of year to buy a security camera.

Black Friday and Cyber Monday

Late November is consistently the deepest discount window across nearly every brand in this category. Ring and Blink flagship devices, Wyze’s budget lineup, and premium brands like Arlo have all seen meaningful price drops during past Black Friday and Cyber Monday events — this is the single most reliable time to buy if your purchase is not time-sensitive. Multi-camera kits and bundles are also commonly discounted more heavily than single units during this window, since retailers use bundle pricing to drive larger basket sizes.

Amazon Prime Day

Mid-July’s Prime Day is the second-strongest discount event, and Ring and Blink devices — both Amazon-owned — are typically featured prominently given Amazon’s direct incentive to promote its own hardware during its own sale event. Third-party brands participate too, though generally with somewhat shallower discounts than what shows up on Black Friday.

Outside the Two Major Windows

Discounts do happen throughout the rest of the year — a specific model nearing end-of-life ahead of a next-generation release, periodic Amazon "deal of the day" promotions, or a manufacturer clearing older inventory. These are less predictable and generally smaller than the Black Friday or Prime Day discounts, so if a purchase can wait for one of the two major windows, that is usually the better financial decision.

Spotting an Inflated "Was" Price

Not every listed discount is genuine. Some retailers set an inflated reference "was" price that the product was rarely, if ever, actually sold at, making a modest real discount look far larger on paper. Checking a product’s actual price history over the preceding months — through a price-tracking browser extension or tool — is the most reliable way to confirm whether a claimed discount reflects a real recent price drop rather than a manufactured one.

Deciding Whether to Buy Now or Wait

If security coverage is an immediate, genuine need, buy now at whatever the current price is — an uninstalled camera protects nothing, and waiting weeks for a hypothetical discount carries real risk in the meantime. If the purchase is not urgent and a major sale event is within a few weeks, waiting for Black Friday or Prime Day is usually the financially sound choice given how consistently those two windows have produced the category’s deepest discounts.

A Note on This Page

This page describes general, historically observed pricing patterns in the security camera category rather than tracking live prices — always check the current price on the product page before buying. For ranked product picks independent of any current sale, see the roundups linked below. See how we rank and our affiliate disclosure.

Straight Answers

Frequently Asked

When is the best time of year to buy a security camera?

Black Friday and Cyber Monday (late November) consistently produce the deepest discounts across nearly every major brand — Ring, Blink, Wyze, eufy and Arlo have all discounted flagship devices meaningfully during that window in past years. Amazon Prime Day (mid-July) is the second-strongest event, particularly for Ring and Blink given Amazon’s ownership of both brands. Outside those two windows, discounts are smaller and less predictable, though individual products do see periodic price drops throughout the year — see our best time of year to buy guide for the full breakdown.

How do I know if a 'was' price on a discount listing is real?

Check the product’s price history rather than trusting the listing’s own claimed discount — browser extensions and third-party price-tracking tools that show a product’s actual price over recent months are the most reliable way to confirm whether a "was $X" figure reflects a genuine recent price or an inflated reference price that was rarely, if ever, the real selling price. A discount off a price the item was never actually sold at is not a real discount, however large the percentage looks.

Do Ring and Blink go on sale more often because Amazon owns them?

It is a reasonable pattern to notice — Ring and Blink, both Amazon-owned brands, are frequently featured prominently during Amazon’s own sale events (Prime Day, Black Friday, Cyber Monday), which makes sense given Amazon’s direct incentive to move its own hardware during those windows. That does not mean third-party brands like Wyze, eufy or Arlo skip these events; it means Ring and Blink deals are the most consistently visible and heavily promoted ones specifically on Amazon.

Should I wait for a sale, or buy now if I need a camera immediately?

If security coverage is an immediate need — a recent break-in, a new move, a specific incident — buying at full price now is the right call over waiting for a hypothetical future discount; a camera that is not yet installed provides no protection. If the purchase is not time-sensitive and a major sale event (Black Friday, Prime Day) is within a few weeks, waiting is usually worth it given how consistently those two windows have historically produced the deepest discounts in this category.