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Short version: the two most reliable discount windows for security cameras and video doorbells are Black Friday/Cyber Monday (late November) and Amazon Prime Day (mid-July), with Ring and Blink — both Amazon-owned — typically the most heavily and visibly discounted brands during Amazon’s own sale events. Outside those two windows, discounts happen but are smaller and less predictable. This page is a general guide to when and how deals actually happen in this category; for month-by-month detail, see best time of year to buy a security camera.
Black Friday and Cyber Monday
Late November is consistently the deepest discount window across nearly every brand in this category. Ring and Blink flagship devices, Wyze’s budget lineup, and premium brands like Arlo have all seen meaningful price drops during past Black Friday and Cyber Monday events — this is the single most reliable time to buy if your purchase is not time-sensitive. Multi-camera kits and bundles are also commonly discounted more heavily than single units during this window, since retailers use bundle pricing to drive larger basket sizes.
Amazon Prime Day
Mid-July’s Prime Day is the second-strongest discount event, and Ring and Blink devices — both Amazon-owned — are typically featured prominently given Amazon’s direct incentive to promote its own hardware during its own sale event. Third-party brands participate too, though generally with somewhat shallower discounts than what shows up on Black Friday.
Outside the Two Major Windows
Discounts do happen throughout the rest of the year — a specific model nearing end-of-life ahead of a next-generation release, periodic Amazon "deal of the day" promotions, or a manufacturer clearing older inventory. These are less predictable and generally smaller than the Black Friday or Prime Day discounts, so if a purchase can wait for one of the two major windows, that is usually the better financial decision.
Spotting an Inflated "Was" Price
Not every listed discount is genuine. Some retailers set an inflated reference "was" price that the product was rarely, if ever, actually sold at, making a modest real discount look far larger on paper. Checking a product’s actual price history over the preceding months — through a price-tracking browser extension or tool — is the most reliable way to confirm whether a claimed discount reflects a real recent price drop rather than a manufactured one.
Deciding Whether to Buy Now or Wait
If security coverage is an immediate, genuine need, buy now at whatever the current price is — an uninstalled camera protects nothing, and waiting weeks for a hypothetical discount carries real risk in the meantime. If the purchase is not urgent and a major sale event is within a few weeks, waiting for Black Friday or Prime Day is usually the financially sound choice given how consistently those two windows have produced the category’s deepest discounts.
A Note on This Page
This page describes general, historically observed pricing patterns in the security camera category rather than tracking live prices — always check the current price on the product page before buying. For ranked product picks independent of any current sale, see the roundups linked below. See how we rank and our affiliate disclosure.